Monday 22 November 2010

pro:four. Popular Peace.

The Brief: 


Create a brand identity solution for a platform website that accumulates and disseminates research data to be gathered from post-conflict countries specifically concerned with what the population would prioritise for peace if it were given the choice.
The website will act as a research source for peace building scholars and policy makers. The idea involves the ‘civilizing’ of peace building around genuinely democratic processes – rather than just holding elections and then leaving it to chance and charity. Elections are just a technical processes. approach assumes a deeper approach to the social reality of millions of extremely vulnerable people. It presumes that the people in post conflict spaces have to be heard in order for them to participate meaningfully. The website communicates their priorities to the outside world so they might provide what people want, rather than what we believe they should have.

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